About our company

Dura Flooring Inc. is a company that is family owned and operated since 1986. Founded by President and CEO of Dura Flooring, Trini Alday.

Trini's story

In 1986 my family and I decided to open a business and called it Dura Carpet. Our business started inside the garage of my house in Pico Rivera, California. We are now currently in a commercial building located in Commerce, California. Operating over 13,000 sq. ft. Showroom and warehouse of carpet, hardwood, laminate, vinyl, luxury vinyl tile and custom area rugs.

Since the day I opened Dura Flooring my biggest motivation was to inspire and contribute to my family, my employees, and my customers.
Our team now holds over 30 years experience. Our specialties are residential and commercial flooring projects.
Dura Flooring gives customers an exceptional shopping experience by providing the best products, high quality service, and the best prices in town. Contact us today!


Come In Today and Let Us Treat You Like Family!

Our core values

1. Relationship First: We believe our customers, employees, and their families are the heart and soul of our business. Maintaining a good, clear, and solid relationship is our number one priority. Our objective is to grow our business through relationships with homeowners, business owners, property management, designers, general contractors, and project managers.. We would like to demonstrate our professionalism by establishing a good relationship and accomplishing goals.

2. The Best for the Best: Professionalism is our number one goal. For every project we go above and beyond one hundred percent. Every project is handled with quality, attention to detail, efficiency, and intelligence.

3. Our Team: Our experienced staff can provide total project management or individual job-related services. .Our certified trained installers make sure each job or project is done with high quality and perfection. All of our installers undergo rigorous training to insure proper installation and customer satisfaction guaranteed. We are committed to excellence in all phases of the process including scheduling, estimating, purchasing,, receiving, and installation. During our installation process we ensure an installations manager will be there to supervise, and ensure the job gets done.

4. Simply us: Our service is unique compared to others in the industry. We like to have the confidence to walk away from a job with a customer fully satisfied.

Check out our social media websites for reviews, project photos, and tips on floors. (Include sm logos and hyperlink to the sm websites)
Come visit our showroom in Commerce! We are your hometown flooring store! We hope to see you soon!

Meet the team

Get To Know Your Local Flooring Professionals

Installations Team


Wholesale Team



Assistant Manager



Wholesale Manager



Installations Manager



Installations Manager



Warehouse Manager






Wholesale Rep



Wholesale Rep



Customer Service Rep



Installations Rep



Installations Rep



Installations Rep



Warehouse driver


Manuel G




Customer service


Awards & Associations


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