Dura Flooring
Commerce, CA (323) 262-4550


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About Dura Flooring


Get to know your Commerce, CA area flooring experts


Flooring Dealer & Flooring Contractor

Dura Flooring Inc. is a company that is family owned and operated since 1986. Founded by President and CEO of Dura Flooring, Trini Alday.

Trini's story

In 1986 my family and I decided to open a business and called it Dura Carpet. Our business started inside the garage of my house in Pico Rivera, California. We are now currently in a commercial building located in Commerce, California. Operating over 13,000 sq. ft. Showroom and warehouse of carpet, hardwood, laminate, sheet vinyl, luxury vinyl tile, and custom area rugs.

Since the day I opened Dura Flooring my biggest motivation was to inspire and contribute to my family, my employees, and my customers. Our team now holds over 30 years experience. Our specialties are residential and commercial flooring projects. Dura Flooring gives customers an exceptional shopping experience by providing the best products, high-quality service, and the best prices in town. contact us today!

Our core values

1. Relationship First: We believe our customers, employees, and their families are the heart and soul of our business. Maintaining a good, clear, and solid relationship is our number one priority. Our objective is to grow our business through relationships with homeowners, business owners, property management, designers, general contractors, and project managers. We would like to demonstrate our professionalism by establishing a good relationship and accomplishing goals.

2. The Best for the Best: Professionalism is our number one goal. For every project, we go above and beyond one hundred percent. Every project is handled with quality, attention to detail, efficiency, and intelligence.

3. Our Team: Our experienced staff can provide total project management or individual job-related services. Our certified trained installers make sure each job or project is done with high quality and perfection. All of our installers undergo rigorous training to ensure proper installation and customer satisfaction guaranteed. We are committed to excellence in all phases of the process including scheduling, estimating, purchasing, receiving, and installation. During our installation process, we ensure an installation manager will be there to supervise and ensure the job gets done.

4. Simply us: Our service is unique compared to others in the industry. We like to have the confidence to walk away from a job with a customer fully satisfied.

Check out our social media websites for reviews, project photos, and tips on floors.

Come visit our showroom in Commerce! We are your hometown flooring store! We hope to see you soon!
The Who's Who 2018 - Rolling Out The American Dream
Trini Alday is featured in

Rolling out the

American dream

Awards & associations

Dura Flooring is HomeAdvisor screened & approved
Dura Flooring is HomeAdvisor top rated
Dura Flooring is a Best of HomeAdvisor 2016 winner
Dura Flooring is a HomeAdvisor elite service member
Dura Flooring is a BBB accredited business
Dura Flooring is a CalChamber member
Dura Flooring is an Armstrong elite dealer
Dura Flooring is a Shaw Floors dealer
Dura Flooring is a member of the World Floor Covering Association
Dura Flooring is an International Certified Floor Covering Installer
Dura Flooring is affiliated with St. Jude Children's Research Hospital
Dura Flooring is affiliated with MWBE.com
Dura Flooring is a member of the Latin Business Association

Meet the team

Get to know your local flooring professionals
The Dura Flooring, Inc. team in Commerce, CA
Flooring professionals at Dura Flooring, Inc. in Commerce, CA
The Dura Flooring, Inc. installations team in Commerce, CA

Installations Team

The Dura Flooring, Inc. wholesale team in Commerce, CA

Wholesale Team

Vanessa, Wholesale Manager at Dura Flooring, Inc


Wholesale Manager
Juan, Installations Manager at Dura Flooring, Inc


Installations Manager
Kathy, Installations Manager at Dura Flooring, Inc


Installations Manager
Lolis, Accounting at Dura Flooring, Inc


Warehouse Manager
Lolis, Accounting at Dura Flooring, Inc


Lisa, Wholesale Rep at Dura Flooring, Inc


Wholesale Rep
Candy, Wholesale Rep at Dura Flooring, Inc


Wholesale Rep
Irma, Customer Service Rep at Dura Flooring, Inc


Customer Service Rep
Manny, Installations Rep at Dura Flooring, Inc


Installations Rep
Reymundo, Installations Rep at Dura Flooring, Inc


Installations Rep
Edgar, Warehouse Driver at Dura Flooring, Inc


Warehouse driver
Manuel G, Warehouse at Dura Flooring, Inc

Manuel G

Israel, Customer Service at Dura Flooring, Inc


Customer service

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